We don't just build software. We change performance culture.

Prowi was created because performance pay is too often opaque, burly and unfair.

It goes beyond both confidence, motivation and results. We believe commission management should be an asset rather than a burden.

That's why we've built a platform that makes commission and compensation plans manageable, automated and action-driven. We believe in people who work purposefully with tools that make it easier to succeed.

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Vision

Prowi sets new standards for how effectively a sales strategy is translated into action and anchored in an organization by coupling sales ambitions with optimizing reward mechanisms. This ensures that a strategy is not only formulated, but also realized.

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Thomas Kragelund
CEO, Creativeforce

'We considered whether we could improve our salespeople's performance by 10% by offering 10% more in commission - but the answer was no. With Prowi, we have made visible the correlation between their actions and commission payments, which has created a focus on the right tasks and resulted in increased earnings for them and us.”

Our values in practice

Transparency
Transparency builds trust

We're removing the darkness around performance pay. When both the seller and the manager understand the calculations, trust and direction arise.
Automatics
Efficiency is a competitive advantage

Time spent on manual spreadsheets and salary questions is time away from sales. We remove friction so you can focus on what creates value.
Data
Data should lead to action

Knowledge is only worth something when it is used. That's why we visualize results and goals so your teams act faster and smarter.
Advanced
Complexity must be managed, not hidden

We recognise that real pay models are complex. Our platform makes it possible to handle even advanced structures. Correct and scalable.
Personified
We build for people, not just systems

Ease of use is not a feature, it is a requirement. We focus on ensuring that salespeople, managers and administrators all gain value in everyday life.
Confession
Instant cognition creates stronger momentum

Recognition works best when it is quick, concrete, and repeated. That's why Prowi is built to deliver ongoing feedback that rewards the right thing the moment it happens, thus building a culture of momentum.

“From coffee filters to performance and reward systems...”

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Søren Søe Holm
Founder, Prowi

Our Story

It began with an Excel sheet based on a Formula One points system. The first commission model I came across was back in 2002 at Targus under Kim Gervin. He had taken the system from his private racing with friends and used it to reward salesmen. It was creative, but also chaotic.

Later, in the early Trustpilot days, Peter Mühlmann and I sat in the office and drew our first bonus model on the back of a coffee filter. It was fast, handwritten and far from scalable.

Subsequently, as a director at Pixelz, it became apparent how hard it is to hit right with performance pay. Every time we made a model, it got more complex. Every time we thought it was understandable, the questions came. And every time we tried to do it manually, it led to mistakes, frustration and distrust.

A clear need arose. A need for a system that not only calculates correctly, but also creates understanding and motivation. A tool that was not person-dependent. A solution that translates strategy into behavior, and makes performance pay concrete, fair and transparent.

That was the start of Prowi.

Who is Prowi?

A team with a passion for sales and software. Finding new paths to performance, well-being, growth, focus and success is difficult as a leader. That's why we created Prowi. A solution to automate commission calculation so you can focus on lifting your business.