Performance Bonus

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What is a Performance Bonus?

A performance bonus is a one-time payment to employees upon achieving specific performance targets. Unlike ongoing commission paid per sale, bonuses are typically paid upon reaching quarterly or annual milestones.

For salespeople, performance bonuses are an important supplement to commission and can be tied to quota attainment, team goals, strategic initiatives, or company-wide results.

Types of Performance Bonuses

1. Quota Bonus

Paid upon achieving sales quota:

  • 100% attainment bonus: e.g., $5,000
  • Quarterly quota bonus: e.g., $2,000 per quarter at 100%+
  • Stretch bonus: extra at 120%, 150%, etc.

2. Accelerator Bonus

Increased bonus or commission when exceeding quota:

  • 100-120%: 1.5x normal rate
  • 120-150%: 2x normal rate
  • 150%+: 3x normal rate

3. MBO Bonus (Management by Objectives)

Bonus based on achieving individual goals:

  • Qualitative goals: customer satisfaction, CRM hygiene
  • Strategic goals: selling new products, new markets
  • Development goals: certifications, training

4. Team Bonus

Bonus based on the team's overall performance:

  • Regional performance
  • Department goals
  • Cross-functional projects

5. Company Bonus

Bonus tied to overall company results:

  • Revenue targets
  • Profitability
  • ARR growth

Performance Bonus Calculations

Example 1: Quota Bonus

Structure:

  • Quota: $600,000/year
  • Bonus at 100%: $10,000
  • Bonus at 120%: $20,000
  • Bonus at 150%: $40,000

Scenario: Salesperson reaches 125% ($750,000)

Bonus: $20,000 (reached 120% tier)

Example 2: Graduated Bonus

Structure:

  • Target bonus: $12,000
  • Payout: Proportional to attainment (floor: 80%)
AttainmentBonus
Under 80%$0
80%$9,600
100%$12,000
120%$14,400

Benefits of Performance Bonuses

Motivates Specific Goals

Bonuses can be designed to drive exactly the behavior the company wants.

Creates Focus on Milestones

Quarterly bonuses keep salespeople focused throughout the year.

Flexible Structure

Bonuses can be adapted to different roles and strategic priorities.

Team Building

Team bonuses promote collaboration and shared goals.

Drawbacks of Performance Bonuses

Complexity

Too many bonus types can make the compensation plan confusing.

"Cliff" Effect

All-or-nothing bonuses can demotivate salespeople who are close but don't reach the target.

Sandbagging Risk

Salespeople may hold back deals to hit the next period's bonus.

Difficult to Predict

Companies may have difficulty budgeting for bonus payouts.

Best Practices for Performance Bonuses

1. Keep It Simple

Limit the number of bonus goals. Salespeople need to be able to remember and focus on them.

2. Avoid Cliff Effects

Use graduated bonuses or lower thresholds to avoid all-or-nothing.

3. Reward Both Individual and Team

A combination promotes both personal performance and collaboration.

4. Timing Matters

Pay bonuses quickly after achievement for maximum motivational effect.

5. Communicate Clearly

Salespeople should understand exactly what's required to earn the bonus.

Bonus vs. Commission

BonusCommission
One-time paymentOngoing payment
Based on milestonesBased on sales
Often quarterly/annualOften monthly
Fixed amount/% of target% of sales value

Related Terms

  • SPIF: Short-term sales incentives
  • Accelerator: Increased rate above quota
  • Quota Attainment: Degree of quota achievement
  • MBO: Management by Objectives
  • Variable Compensation: All performance-based pay

Manage Bonus Programs with Prowi

With Prowi, you can design and automate bonus programs that drive the right results. Our platform calculates bonuses based on real-time performance data and ensures accurate, timely payouts.

Book a demo today and see how Prowi can simplify your bonus administration.