Quota attainment describes how much of a vendor's or a team's sales target (quota) has been achieved in a given period. The term is used to measure performance, trigger commission, and analyze how close the organization is to achieving its strategic goals.
A seller has an annual quota of DKK 5,000,000 in turnover. After the first half of the year, deals for DKK 2,750,000 have been closed.
The formula is:
Quota attainment = (2,750,000 ÷ 5,000,000) × 100 = 55%
If the model rewards full commission at 100% attainment and accelerators at anything above 110%, this percentage gives a clear status of how much is needed to trigger the next level of reward.
For the employee, it gives a clear picture of progression towards the goal. For the company, it is a key objective in forecasting and budgeting. Quota attainment is therefore one of the most widely used benchmarks in modern sales organizations.