Ramp period describes the period in which a new seller is in the process of getting to know the market, the product and the sales processes before full targets and commissions take effect. The aim is to give the employee a fair chance to get up to speed without being measured at the same level as experienced colleagues.
A company has an annual quota of DKK 4,800,000, equivalent to DKK 400,000 per month. For a new account executive, the ramp period can be set at six months, during which the target gradually increases:
That way, the new employee gets time to build pipeline and skills, while maintaining motivation through realistic goals and commission.
For the seller, the ramp period creates a softer start and more security in the first few months. For the company, this means faster onboarding, better retention and a more realistic expectation of performance.