Split Commission

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What is Split Commission?

Split commission is a compensation model where the total commission from a sale is divided between two or more individuals or departments who contributed to closing the deal. Instead of one salesperson receiving the entire commission, it's distributed based on predetermined rules or percentage allocations.

This model is commonly used in complex sales processes where multiple parties play a role—for example, when an Account Executive closes a deal that a Sales Development Representative (SDR) originally generated as a lead, or when a sale involves both a field sales rep and a technical specialist.

Why is Split Commission Important?

Split commission is crucial for ensuring fair compensation and motivation across the sales organization. When multiple people contribute to a sale but only one gets credit and commission, it can create frustration, conflicts, and ultimately damage collaboration.

A well-designed commission split recognizes each contributor's efforts and creates incentives for cross-functional collaboration. It can be the difference between a sales team working together toward common goals and one where everyone only thinks about their own deals.

Common Split Commission Models

1. Fixed Percentage Split

The simplest model where commission is divided by fixed percentages. For example:

  • Account Executive: 60%
  • SDR (lead generation): 25%
  • Sales Engineer: 15%

2. Role-Based Split

Different roles receive different shares based on their typical contribution to the sales process:

  • Hunter (new customer): 70%
  • Farmer (existing customer): 30%

3. Activity-Based Split

Commission is distributed based on specific activities or milestones in the sales process:

  • Lead qualification: 20%
  • Demo/presentation: 20%
  • Negotiation and closing: 60%

Split Commission Calculation Example

Let's look at a concrete example with a software company:

Scenario: A company closes an enterprise deal worth $50,000 annually. The commission rate is 10% of first-year contract value, meaning $5,000 in total commission.

Parties involved:

  • SDR (generated and qualified the lead)
  • Account Executive (ran the sales process and closed)
  • Sales Engineer (participated in technical demos)

Distribution (60/25/15 split):

  • Account Executive: $5,000 × 60% = $3,000
  • SDR: $5,000 × 25% = $1,250
  • Sales Engineer: $5,000 × 15% = $750

Alternatively, companies can use a double-credit model where both parties get full credit toward their quota, but the commission is still split. This is popular because it motivates collaboration without penalizing individual performance.

Benefits of Split Commission

Promotes Teamwork

When all involved parties get a piece of the pie, there's greater incentive to help each other. SDRs work harder to deliver qualified leads when they know they'll share in the commission if the deal closes.

Fair Compensation

Complex B2B sales often require specialists, technical support, and multiple touchpoints. Split commission ensures that all contributors are recognized and compensated for their efforts.

Reduces Conflicts

Clear rules for commission splits minimize discussions about who "owns" a sale. When the distribution is defined upfront, you avoid conflicts when the deal closes.

Better Customer Experience

When salespeople collaborate rather than compete internally, the customer gets a more cohesive experience throughout the entire sales process.

Drawbacks and Challenges

Complex Administration

The more parties sharing in the commission, the more complex the calculation becomes. Without automated systems, it can become an administrative burden.

Potential Disagreements

Even with clear rules, edge cases can arise. What if an SDR delivered the lead 6 months ago? What if another AE took over mid-process?

Reduced Individual Motivation

Some salespeople prefer working alone and receiving full commission. Split commission can feel like a "tax" on their efforts.

Risk of Free Riders

In poorly designed models, some may exploit the system and receive commission for minimal effort.

Best Practices for Split Commission

1. Document Clear Rules

Write detailed guidelines for when and how commission is split. Include examples of typical scenarios.

2. Define Roles and Responsibilities

Be clear about what each role contributes and what triggers their share of the commission.

3. Set Time Limits

How long does an SDR "own" a lead? 30, 60, or 90 days? Define clear rules for when credit expires.

4. Automate Calculations

Use a commission management system like Prowi to handle complex splits automatically. It reduces errors and saves time.

5. Review Regularly

Evaluate your commission splits quarterly. Are they driving desired behaviors? Are they fair? Adjust as needed.

When Does Split Commission Make Sense?

Split commission is ideal when:

  • Your sales process involves multiple roles (SDR, AE, SE)
  • You have complex enterprise sales with long sales cycles
  • You want to promote collaboration between teams
  • Multiple departments (e.g., marketing and sales) contribute to deals
  • You have overlay roles like solution specialists

Split commission is less relevant when:

  • Your sales process is simple with one point of contact
  • You have short sales cycles without need for specialists
  • Your salespeople work very independently
  • You prefer individual competition over teamwork

Split Commission Across Industries

SaaS and Technology

Very common due to complex sales. Typical split between SDR (20-30%), AE (50-60%), and SE (10-20%).

Real Estate

Traditional industry with splits between listing agent and buyer's agent, often 50/50.

Financial Services

Complex splits between advisors, specialists, and referral partners.

Manufacturing and Distribution

Splits between inside sales, field sales, and channel partners.

Related Terms

  • Commission Rate: The percentage of sales paid as commission
  • Quota Attainment: Degree of quota achievement for individual salespeople
  • Sales Crediting: Rules for who gets credit for a sale
  • Double-counting: When multiple people get full credit for the same sale
  • Overlay Commission: Commission to specialists who support deals

Manage Split Commissions with Prowi

Split commission can quickly become complex to manage manually. With Prowi, you can automate calculations, define clear rules, and give all involved parties real-time insight into their commission.

Prowi handles even the most complex split scenarios and ensures everyone receives correct compensation on time. Book a demo today and see how we can simplify your commission administration.