CRM

Attio + Prowi

Attio and Prowi can create a fully automated flow from sales to payroll.

Anders Goosmann, CEO @ Prowi

“Tell us if Attio is important to your business. Your needs determine which integrations we prioritize first.”

image of tech solutions demonstration (for a hr tech)

CRM of the future meets automated performance pay

Attio is one of the most flexible and modern CRM systems on the market. The platform differs from classic CRM solutions by being extremely adaptable, easy to use, and designed for businesses that need to scale quickly. Many choose Attio because it provides full control over relationships, data and collaboration in a more intuitive framework.

At Prowi, we see great potential in connecting Attio with our platform for automatic calculation of commissions, bonuses and performance salaries. Therefore, we are actively working to explore the interest in an integration where data from Attio flows directly into Prowi and creates a fully automated payroll flow.

Why an integration between Attio and Prowi is valuable

When a CRM and a commission tool work together, many of the manual processes that otherwise swallow up time and create frustration are eliminated. Here are some of the main advantages:

  • Automated commission and bonus
    Each time a sale is registered in Attio, it automatically becomes the basis for calculation in Prowi. No manual exports, no double entry and no risk of errors.
  • Real-time insights for employees
    Employees can view their commissions in real time via the Prowis app. When a deal is closed in Attio, they immediately receive a notification of how much they have earned.
  • Management overview and control
    Sales managers and CFOs get a comprehensive overview of all commission models, payouts and approvals. It provides both security and transparency.
  • Direct connection to payroll systems
    Prowi automatically sends the correct figures to your payroll system. This means that finance can avoid cross-checking spreadsheets and instead spend the time creating value elsewhere.

The problem of manual processes

Many companies working with performance pay know the challenge:
The CRM is the place where sales data lives. However, the commission is often calculated in spreadsheets or dashboards, which are not naturally related to the CRM system. The result is a heavy process where salespeople spend time keeping their own spreadsheets, and finance spends days checking, approving and correcting errors.

An integration between Attio and Prowi eliminates this problem. Data moves automatically from CRM to Prowi, where calculations are done in real time. In this way, commission becomes a natural extension of Attio's sales work.

How employees experience the difference

Employees are often the ones who most appreciate the benefits of integration. Instead of waiting until the end of the month to be told what they've earned, they can follow their earnings day by day. Prowi's employee app shows how much commission and bonus they've earned, what goals are close to being achieved, and how the team is performing.

This visibility creates motivation. When the reward feels closer and more tangible, the behavior becomes more focused. The seller can constantly see how the efforts in Attio translate into results in Prowi - and ultimately into the salary.

How management gets value

For management, it's not just about motivation. It's also about control and efficiency. With the integration, you get:

  • An audit trail of all commissions
  • Ability to test new models without changing your CRM
  • Organization-wide transparency so errors are detected and corrected immediately
  • Shorter time from deal to payout

The result is fewer questions of doubt from employees, less administrative waste and a better decision-making basis for management.

Why we haven't built the integration yet

Today we have built integrations for several popular CRM systems. Attio is not among them yet. The reason is simple: we prioritize the integrations that most customers demand.

But we are seeing that interest in Attio is growing. Therefore, we would like to hear from you if you are using Attio today and want to connect it with Prowi. The more companies that register their needs, the higher Attio will be on our priority list.

How you can influence prioritization

If your company uses Attio and would like to automate commissions, you can contact us directly. We gather input from users and companies so we can assess when to develop the integration.

By reaching out now, you can help ensure that Prowi prioritizes an Attio integration sooner. This allows you to be among the first to experience the benefits of a fully automated flow between Attio, Prowi and your payroll system.

Contact us if you used Attio

Attio is a powerful CRM that is growing in popularity among modern companies. Prowi is the platform that takes the complexity out of commission and bonus. Together, they can create a solution that ties sales data directly to the payroll process, without manual intermediaries and without the risk of errors.

We have not yet built the integration, but we are ready to prioritize it if the market shows the need. That is why we would love to hear from you.