Guide to commission models in franchising. See typical commission structures for franchise salespeople, area managers and franchise developers.
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The franchise industry covers everything from fast food and retail to service businesses and B2B. Commission in franchising operates on two levels: selling new franchise units and ongoing sales within the franchise system.
Commission models vary significantly between franchisors (those selling franchises) and franchisees (those operating the units).
| Sale Type | Commission Basis | Typical Rate |
|---|---|---|
| New franchise unit | Of franchise fee | 10-25% |
| Multi-unit deal | Of total fee | 8-20% |
| Master franchise | Of license fee | 5-15% |
| Resale (existing) | Of sales value | 3-8% |
On-Target Earnings in the franchise industry:
Within franchise units, commission often follows industry standards:
The franchise industry has several unique commission aspects:
For multi-unit deals, tiered commission is often used with reduced rates for subsequent units.
Typically upon contract signing or when the franchise fee is received. Some companies distribute commission over milestones (signing, training, opening).
It's rare, but some franchisors offer a share of first year royalties as extra incentive for finding quality franchisees.
Clawback clauses are common. If a franchisee closes within 12-24 months, commission may be recalled in full or partially.