How energy companies use commission to drive sales of electricity, gas, and renewable energy solutions.
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The energy industry is increasingly commission-driven. With deregulated electricity and gas markets plus the renewable energy boom, the sector has added many sales roles with variable pay. From residential customers to large commercial accounts, commission models vary.
| Product Type | Typical Commission |
|---|---|
| Residential energy | $30-75 per customer |
| Commercial accounts | 0.5-2% of annual contract value |
| Solar installations | 3-8% of system value |
| Heat pumps/HVAC | $200-750 per installation |
Energy Consultants (B2C): OTE of $50,000-70,000 with 30-50% variable.
Commercial Account Managers: OTE $80,000-130,000. Commission on large business contracts.
Green Tech Sales: OTE $70,000-120,000 for solar and heat pump specialists.