How banks, wealth managers, and financial advisors use commission to drive sales and reward performance.
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The financial services sector is one of the most sophisticated when it comes to variable compensation. With strict regulatory requirements, complex products, and high earning potential, the industry has developed nuanced commission models. In the US, over 500,000 people work in financial sales roles with variable pay.
This page explains how commission structures work in financial services, which roles earn commission, and how modern commission administration can ensure compliance and efficiency.
Financial services uses several types of commission:
Paid when an advisor sells financial products to customers:
| Product Type | Typical Commission |
|---|---|
| Mortgages | 0.5-1.5% of loan amount |
| Investment products | 0.5-2% of invested amount |
| Retirement accounts | 0.5-1.5% of contributions |
| Commercial loans | 0.25-0.75% of loan amount |
Annual commission based on customer assets. Typically 0.1-0.5% of assets under management. This model rewards long-term advice and customer retention.
In wealth management, performance-based commission is common. Typically 10-20% of returns above a benchmark. Used primarily for portfolio managers and hedge fund employees.
Private bankers/Wealth advisors: Serve high-net-worth clients. OTE of $150,000-400,000 with 30-50% variable component. Top performers can earn over $500,000 based on AUM and new business.
Commercial bankers: Advise businesses on financing and cash management. OTE of $100,000-200,000. Commission based on loan volume and product sales.
Personal bankers: Serve retail customers. OTE of $50,000-80,000. Commission and bonus typically represent 20-35% of pay.
Investment advisors: Specialize in investment products. OTE of $80,000-150,000 depending on client segment and product focus.
Mortgage loan officers: Originate loans between customer and lender. Commission of 0.5-1.5% of loan amount. Top performers can earn over $200,000 annually.
Financial services is heavily regulated, and commission is no exception:
SEC/FINRA rules: Regulations requiring transparency about compensation and limiting conflicts of interest. Advisors must disclose received compensation.
DOL Fiduciary Rule: Rules affecting retirement account advice and compensation structures.
Bonus caps: For certain roles in banks, caps apply to variable pay at 100% of fixed salary (can be extended to 200% with shareholder approval in some jurisdictions).
Clawback: Deferral and clawback rules are mandatory for certain financial roles. Bonuses can be held back for up to 5 years.
Annual bonus: Most financial firms operate with annual bonus based on goal achievement. Typically 1-6 months' salary at 100% attainment.
Qualitative metrics: Regulation requires that bonus not be based solely on sales. Compliance, customer satisfaction, and risk management typically carry 20-40% weight.
Deferral: A portion of bonus is paid over multiple years. This reduces short-term incentive and ties rewards to long-term value creation.
Commission administration in finance is complex:
Yes, but it's regulated. Advisors must disclose compensation to clients, and commission must not harm client interests. Fee-only advisors have different standards.
A personal banker typically earns $45,000-70,000 annually. Commercial bankers $80,000-150,000. Private bankers $150,000-400,000 or more.
Yes, both by regulatory requirement and company policy. For certain roles, 40-60% of bonus is deferred for up to 5 years. For serious misconduct, bonus can be forfeited.
Rules have reduced certain commission types and increased transparency requirements. More firms are supplementing with advisory fees instead of pure product commission.