Telemarketing and inside-sales floors pay small fixed amounts per booked meeting, per sale or per activation, many times a day. The plan is simple; what matters is that the agent can see the count move before the shift ends.
Fixed amount per qualified outcome: meeting booked, sale closed, subscription activated.
Higher amount per outcome above a daily or weekly threshold.
Outcome counts only if it holds: meeting attended, sale not cancelled inside the window.
Floor or team bonus at a shared daily target.
€12, €18 above 15 a week
+€10
€400 shared at floor target
Weekly or monthly
Telemarketing agents are usually paid a base wage plus a fixed amount per qualified outcome: a sale, a booked meeting or an activated subscription. Amounts often rise above a daily or weekly threshold, and an outcome only counts once it holds, for example when the customer has not cancelled within the cooling-off period or the meeting has taken place.
In Denmark, Danmarks Statistik reports about 4,250 full-time employees in contact-centre sales in 2025, with average earnings of DKK 43,189 a month including pension and irregular pay such as bonuses and commission (LONS20). The work ranges from B2C consumer sales to B2B appointment setting.
How we compiled this: Earnings data is from Statistics Denmark, table LONS20. There is no public benchmark for typical commission rates or OTE in this industry, so we describe the structures without numbers and use illustrative examples.
| Sale type | Commission structure | When it counts |
|---|---|---|
| Direct sales | Flat amount per sale | When the sale passes QA and the cooling-off period |
| Lead generation | Per qualified lead | When the lead is accepted as qualified |
| Appointment setting | Per booked meeting | When the meeting is booked, or when it is held |
| Subscription sales | Percentage of order value | When the subscription is activated |
The standard model. Simple to explain and easy for the agent to count during a shift.
A higher amount per outcome above a daily or weekly threshold, a form of tiered commission or accelerator.
An outcome counts only if it holds: the meeting is attended, the sale passes quality assurance, or the customer stays past the cancellation window.
A shared bonus when the floor or team reaches a daily or monthly target, plus competitions and prizes for top performers.
Example (illustrative, not a benchmark): agents earn €12 per booked meeting, €18 per meeting above 15 in a week, and €10 extra when the meeting is attended. The floor shares €400 at its monthly target.
| Item | Count | Commission |
|---|---|---|
| Meetings booked, first 15 each week (4 weeks) | 60 | €720 |
| Meetings above 15 in a week | 12 | €216 |
| Meetings attended | 50 | €500 |
| Share of floor bonus (1 of 40) | €10 | |
| Total for the month | €1,446 |
The attendance amount is only known after the meeting date, so part of this month's pay depends on meetings held next month. The plan has to say which statement those amounts land on.
We have found no public benchmark for On-Target Earnings by telemarketing role. The Danish average above covers the whole occupation group. Roles that usually carry commission:
Telemarketing plans share a lot with sales floors at telecom companies, where per-activation amounts are standard.
Prowi calculates commission live from CRM data, with outcomes from diallers or campaign tools coming in via API or CSV. Cooling-off holds, QA rejections and clawbacks run as rules, agents see their count and earnings in a mobile app during the shift, and admins approve statements and send one approved file to payroll.
Book a demo to see your own plan calculated.
There is no public benchmark. Most employers pay a fixed amount per sale or booked meeting, set by product and campaign, often rising above a weekly threshold.
Most companies hold commission until after the cooling-off period. Some pay continuously and claw back cancelled sales on a later statement.
Commission is typically only paid on successful outcomes. Some companies add activity bonuses for calls made or talk time.
No commission is paid on a rejected sale. With tiered plans, the rejection can also move the agent below a threshold for the week.